THE BENCH

DIRECTOR & SPORTS AGENT

FIFA Licensed Football Agent (202309-4252)

SARU Accredited Rugby Agent (0209)

Bachelor of Commerce in Law (University of Pretoria)

Postgraduate in Business Administration (GIBS Business School)

The English Football Association: Talent Identification Certifications

5+ years of Sports Marketing experience working at Nike’s Headquarters in The Netherlands

Sports Events/Project Experience:

  • Rugby World Cup France 2023

  • FIFA World Cup Qatar 2022

  • Women’s World Cup France 2019

  • AFCON 2019

  • Donosti Cup (Spain)

  • BRICS Tournament (China)

DIRECTOR & UEFA-LICENSED COACH

UEFA/DFB B Coaching License

Diploma in Sports Business Management (Steinbeishochschule Berlin/SpVgg Greuther Furth)

CAF/SAFA D + C Coaching License

Coerver Coaching Youth Diploma 1 (Fulham FC)

Sports Events/Project Experience:

  • DFI Liaison for Indian U17 National Team training in Germany in preparation for the hosting of U17 World Cup ‘17

  • Quarterly international training clinic coordination for African footballers into Europe

FOUNDER & DIRECTOR

Diploma in Business Administration (Damelin Management School)

Postgraduate Diploma in Business Administration (University of West London)

SAFA D Coaching License

37 years of Brand Management experience incl. 8+ years of Sportswear industry experience (Reebok/Converse/Mille)

Sports Events/Project Experience:

  • Donosti Cup (Spain)

  • Gothia Cup (Sweden)

  • Gothia Cup (China)

  • Iber Cup (Portugal)

  • BRICS Tournament (China)

  • Set up & General Management of Panorama FC Academy structures (South African Academy League)